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3 Benefits of Email Marketing for Tax Professionals

Tax Resolution Software

 

Sending a newsletter to your clients has several benefits for your tax preparation business. If you’re not already doing it, here are 3 reasons to make a regular newsletter part of your marketing plan.

Increase Visibility

Whether you’re sending a newsletter out by mail or email, weekly or monthly – each time your clients or prospects receive it, you have an opportunity to connect with them.

You want to be remembered, right? Contemporary statistics say people need to see us 9-11 times in order for the connection to stick with them. Sending a weekly newsletter, as long as it contains valuable information, you’re half way there.

Branding

In a sea of tax preparation businesses, if you’re going to stand out, you need to brand yourself so prospects recognize you. What’s special about your business? What’s your color scheme?

When sending a newsletter, match your brand to a template or consistent design that your clients will become familiar with. Add your logo and images and then fill in with interesting information, coupons, or case studies. Be sure not to make your newsletter heavily advertorial. That means salesy. Always provide value and your open rate will rise.

Solve a Problem

You might make an effort to get know your clients, but if they only come into your office during tax season, you may not have an opportunity to answer questions for them. If you have clients who fail to file on a regular basis, some will not realize you can help them get back on track.

Clients might actually avoid you because they’re behind, putting themselves at risk for that infamous red flag with the IRS. Your friendly outreach via a newsletter allows you to remind them that you’re there to help and answer questions.

Then there are those who have already received THE LETTER. You know, the one that tells them they’re about to be audited and prompts them to schedule an appointment as soon as possible. Include a memo in each newsletter letting these folks know there are options, even at this stage of the game.

Now why would you do that, you ask? Why would you put yourself in the position of banging your head against the wall in IRS dealings if you don’t have to? All those confusing letters and forms … calling the IRS and being on hold; waiting, and waiting.

Here’s why….

It generates income! Not sure if you can manage the paper chase? Download our Free Pricing Guide! We’ve got you covered.

Your valuable newsletter is also a soft sell for your business; as long as you’re on target with your audience. Know whom you’re sending it to and what they are looking for. Remind readers to share with friends and family and you might just find your way to a few new clients.

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